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Personas are the cheap tools of posers the world over. Those prolific posters telling you to keep “crushing it” and then pleading for you to come to an “education” class? Yeah, it’s true, everything is copy/pasted and manufactured to emphasize the illusion of authority, competence and connection.
Hidden fees... They're the worst! We haven’t raised tons of money from bad guy investors pursuing the infinite money glitch so we have zero pressure to create the illusion of revenue growth. We are proud to say we’ve spent no time researching #darkpatterndesign trends...
If you geniunely care about what you do please don’t ever use the word brand. For a word that is supposed to represent a laser focus commitment to consistency, it’s become a diluted meaningless jargon word used from everyone selling crappy “How To Market Yourself” classes to infoolencers looking for a their Billy Mays wannabe payout, to agencies chasing their next campaign to everyone’s favorite – the Linkedin Business expert.